Advertising guidelines
Every advert on YorkMix Radio must follow the UK Code of Broadcast Advertising (the BCAP Code), which the Advertising Standards Authority enforces, and our Ofcom licence.
In short, your ad must be legal, decent, honest and truthful.
• Only make claims you can prove — words like "best", "cheapest" or "No.1" need evidence.
• Prices must be accurate and include VAT for consumers. Only say "free" if it really is free.
• Offers with deadlines must be genuine, and important conditions must be clear.
• Don't mention competitors unfairly.
• No sirens, horns or sounds that could distract drivers.
• Don't aim ads at children or urge them to ask their parents to buy.
Some categories need extra checks (and sometimes clearance from Radiocentre) before they can go on air: alcohol, gambling, financial products and credit, health and beauty treatments, medicines, slimming, food supplements, environmental claims, property, dating and job adverts. Political adverts, tobacco, e-cigarettes, prescription medicines and weapons can't be advertised on radio.
Our team checks every ad before it's broadcast and will contact you if anything needs changing.
In short, your ad must be legal, decent, honest and truthful.
• Only make claims you can prove — words like "best", "cheapest" or "No.1" need evidence.
• Prices must be accurate and include VAT for consumers. Only say "free" if it really is free.
• Offers with deadlines must be genuine, and important conditions must be clear.
• Don't mention competitors unfairly.
• No sirens, horns or sounds that could distract drivers.
• Don't aim ads at children or urge them to ask their parents to buy.
Some categories need extra checks (and sometimes clearance from Radiocentre) before they can go on air: alcohol, gambling, financial products and credit, health and beauty treatments, medicines, slimming, food supplements, environmental claims, property, dating and job adverts. Political adverts, tobacco, e-cigarettes, prescription medicines and weapons can't be advertised on radio.
Our team checks every ad before it's broadcast and will contact you if anything needs changing.